Herrieden/Germany, 28.05.2013 – PLAYMOBIL Owner Horst Brandstätter (79) carried out a symbolic groundbreaking ceremony today, marking the start of construction at his new logistics centre in Herrieden/Germany. He was joined by Kurt Unger (Deputy District Administrator), Alfons Brandl (Mayor of Herrieden), the project’s architect Jörg Spengler as well as Robert Benker and Steffen Höpfner, Technical Director and CFO at geobra Brandstätter, the company producing PLAYMOBIL.
On an area of 18 hectares at the new industrial zone “Am Hopfengarten” in Herrieden (Bavaria), Germany’s largest toy producer will erect a building of 55.000 m² during the first construction phase, which is going to last until January 2014. The logistics centre will be used for the storage, commissioning and shipping of PLAYMOBIL packages to places all over the world. The investment for the property and for the first construction phase is assessed at € 50 million. All in all, this was a proof of his loyalty for the region, stated Brandstätter.
Brandstätter pointed out why he would not relocate his production facilities to China: The proximity of the current plants in Dietenhofen/Germany and Europe to the main markets, as well as a better quality control. And he added: “Because I am a genuine Franconian. And Franconians are rooted to their soil.“ In return, the Owner of Germany’s largest toy producer earned applause from the visitors. In view of 61.3 million packages produced and dispatched last year, the main production facility in Dietenhofen had reached its capacities. Therefore, the decision was made in favour of the new location near the A6 motorway, 25 km from Dietenhofen.
Deputy District Administrator Kurt Unger thanked Brandstätter for the establishment of this additional facility in the region. Since the investment was securing jobs and creating new ones, a swift approval process had been supported, in collaboration with the local Business Development.
Mayor Alfons Brandl emphasized the good cooperation between the City of Herrieden, the property owners, the company Brandstätter, the County and the Government of Central Franconia, making it possible to realize this project. “The decision for this investment does not only provide new jobs. It also gives the people in Herrieden and in the region confidence”, the committed Mayor asserted. Brandstätter then signed the Guest Book of the City of Herrieden as symbol for the beginning of a reliable partnership.
ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG
Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and Germany´s largest toy manufacturer. The 7.5cm tall PLAYMOBIL figure is the cornerstone of this creative toy system, and is an internationally awarding-winning product. The imaginative role play opportunities, integrated with a variety of historical and modern play themes is fascinating to children and highly valued by parents and educational practitioners alike. Since its launch in 1974, 2.6 billion PLAYMOBIL figures have been produced. The company distributes its toy system, consisting of around 30 different play themes, in more than 80 countries and employs more than 3,700 people. Worldwide turnover for the Brandstätter Group rose to a record level of 591 million Euros in 2012. PLAYMOBIL’s certified high quality is guaranteed by using company owned European production sites in Germany, Malta, the Czech Republic and Spain. Since 2000, the company has also produced the LECHUZA brand of high-quality plastic planters with sub-irrigation system. This business division achieved sales of 46.9 million Euros in 2012.